Ice-cream quest: SOFT! at Downtown East

I’m a sucker for ice-cream, but even more for ice-cream that has some presence on social media, thus combining my sweet-tooth and social media obsessions ;D This is the case for SOFT!, a small ice-cream place from Downtown East, of which I first found out about though Facebook.

SOFT! is conveniently located at Downtown East, although the creamery itself is tucked away deep within the complex, and not all that easy to find for first-timers ;P. Also, be aware that this place is rather small and has very few sitting options, so it’s more ice-cream-on-the-go.

Me and my dining buddy ordered the cupped version of the ice-cream (Black Forest and Kiwi Kiwi), although there were also options to get a simple cone, or a float. The idea for SOFT! is to serve rich, soft, vanilla ice-cream with toppings and additions that can turn plain vanilla, into something more exciting.

In the end the whole experience was rather unmemorable. The ice-cream weas rich and creamy, but I could barely taste any vanilla in it. The toppings and tidbits tasted ok, but didn’t have enough flavor to par the heavy whipped-cream taste of the ice-cream. The staff was robotic and didn’t really make any positive impression (ok, maybe I’m just a bit spoiled here by wonderful service level in some of my favorite ice-cream places, like ICK).

The only thing I really liked about the place was super-cute designs on the menu. Shame it is located in a way, where it’s hard to check it out when people are queing up for their ice-cream fix.

Cute designs

To sum it up, SOFT! is not a bad place to get some frozen goodness, but it’s just to … “vanilla”, and you might as well get a very similar product in your nearest McDonald’s (of course, not with such variety of toppings, but still, pretty close…).